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Posted by from LA Daily News on 10:47:51 05/01/08
Stretch of Ventura Boulevard is going organic
By Gregory J. Wilcox, Staff Writer
Article Last Updated: 04/29/2008 03:30:32 PM PDT
WOODLAND HILLS - A two-mile stretch of Ventura Boulevard in the West San Fernando Valley is morphing into Organic Avenue.
Henry's Farmers Market, a retailer of organic and natural foods and "wholistic" health products, said Monday it will take over the former Vons market in a shopping center at Topanga Canyon Boulevard.
That will put Henry's in the same center as a Ralphs market and in line with a Trader Joe's and a Whole Foods Market on the north side of Ventura between De Soto Avenue and Topanga.
"There is a great density there," said Aimee Della Bitta, the company's regional marketing manager. "The population is strong as well as high in education."
Henry's hopes to open its first Valley store late this year, Della Bitta said.
The company began in 1943, when the Boney family bought a truckload of peaches and sold them on a street corner in San Diego. Today there are 28 stores across Southern California.
The stores offer farm-fresh produce, natural and free-range meat and poultry, seafood, all-natural foods, household items, vitamins and supplements. Henry's also stocks bulk grains, nuts and candy, whole-grain sprouted breads and unique grocery items.
In addition, it carries a line of private-label products, as well as holistic health and natural living departments.
Bruce Ackerman, president and chief executive officer of the Economic Alliance of the San Fernando Valley, said Henry's is a natural fi
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